Exhibiting at the RACV Home Show & Garden Expo

The RACV Home Show & Garden Expo is Australia’s largest home and garden event. In August 2007, over 24,000sqm at the Melbourne Exhibition Centre will be magically transformed into the most distinctive and charismatic home and garden exhibition in Australia.

Visitor Statistics

% of NEW visitors to the show 42%
% of visitors that bought or ordered something at the show or arranged a quote or an appointment 94%
% of visitors that saw something at the show they were likely to buy within 6 months 79%
% of visitors that were ‘satisfied’ to ‘very satisfied’ with the overall show 81%
% of visitors rated the variety of exhibits as ‘good’ to ‘excellent’
 89%
% of visitors that stated they would recommend the show to friends and family 86%
% of visitors that are home owners 83%
% of visitors that have a discretionary household income of over $60,000 66%

Reasons for Attending the RACV Home Show & Garden Expo:

General look at what’s on offer 54%
Research products and prices 50%
Shop for new products and services 28%
Buy product at discounted rates 10%
For expert advice
 8%
To attend the free seminars 3%

Following Projects Planned for the Next 12 months:

Landscaping 44%
Decorating 37%
Renovating 36%
Purchase a new kitchen 26%
Purchase a new bathroom
20%
Purchase a major home appliance 15%
Building 15%
Relocating 5%

Visitor Occupations

A Professional / Manager .................34%
B Retired ........................................16%
C Administration ..............................13%
D Tradesperson ...............................12%
E Owner / Proprietor .........................9%
F Sales .............................................7%
G Home duties ..................................5%
H Other ............................................4%

Age Group

A 45 – 54 ........................................26%
B 55 - 64 .........................................21%
C 35 – 44 ........................................20%
D 25 - 34 .........................................18%
E 65 + .............................................12%
F 18 – 24 ...........................................3%

Gender

Female .............................................53%
Male .................................................47%

 

Exhibitor Statistics



  • The amount of business written at the show ranged between $200 and $140,000 – depending on the product – with the average of approximately $24,951.
  • The average estimated amount of business that exhibitors will write in the next 12-months as a result of the show ranged from $500 to $450,000

 

Exhibitor Objectives :

Increase company profile 88%
Gather sales leads 78%
To make sales at the show 76%
To promote new products / services 54%
Launch a new product / service
 34%
To network 29%
Find agent / distributor / reseller 22%

All dmg world media Australasia’s exhibition figures are CAB audited. All statistics quoted in this publication are derived from independent research undertaken by Micromex Marketing Services. All research was conducted in accordance with IQCA standards.