We have been involved in the RACV Home Show for 8 years or more and we have always found it to be a successful annual promotion for ourselves and our suppliers.
Hans Vanderstadt
Camberwell Electric
The RACV Home Show has become a very important part of our marketing. It attracts customers we wouldn’t normally get from other advertising we do. And we get instant sales at the show.
Jacinta Pollock,
Director – Melbourne Mowers
Over the many years we have been involved in the August home show, it has always produced fantastic results for us, generating a large percentage of our sales.
Wayne Hall,
River Redgum Furniture
We had a great show, which continued the trend of sales results for us over the past 6 years of exhibiting. We have changed some things and are looking forward to our best year at any Home Show.
Peter Johnson,
Heidelberg Mowers
Thanks for another great August home show, we have once again written business that will keep us busy for many months.
Robert Ives,
Director – Novara Furniture
Tips for Exhibitors
- Make appointments in advance and plan activities such as dinners, etc. outside of show hours to maximise the benefit of out of town attendees.
- Plan regular demonstrations, competitions or activities that will entertain and motivate visitors.
- Display and highlight new releases and design the stand around the products/services rather than trying to fit products into a design
- Have detailed information on how to obtain your product or services nationwide.
- Take time to select the right exhibition team and train them on the goals you have for the show. It is critical that your staff create a welcome atmosphere - not clustering with friends and other staff - nobody will approach a group of strangers - it is too intimidating.
- Don't ignore visitors -if staff are too busy when someone approaches, they should try to acknowledge them or try to include them in the conversation. If conversing with other staff they should break it off immediately. Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant.
- Link existing advertising with your participation in the show. Announce your involvement in the show by including a brief message and your stand number on your fax header sheet, and mailouts. Promote incentives in all advance publicity and promotional materials and make prospects come to your stand for fulfillment.
Planning Checklist
| Have you organised.....? | |
| Clear Objectives for your event investment | |
| Advertising your presence at the show | |
| Key Client invitations and visits to the show | |
| Brochures for distribution on your stand | |
| Product order forms, pens etc | |
| A plan to gather leads and follow up after the show | |
| Using a tracker to gather leads electronically. | |
| Arrange appointments with prospective clients | |
| Send invites to key clients and prospective clients (eg. come & see us at stand XYZ) | |
| Are you launching products, do you have innovative solutions? Let us know! | |
| Stand design & construction | |
| Signwriting for your stand | |
Show guide information - have you submitted your listing? |
|
| Plant Hire | |
| Photography of your stand for use in promotional material | |
| Transportation of freight to and from the show | |
| Extra electrical or plumbing requirements for your stand | |
| Vehicle Hire | |
| Competitions and prizes for your stand | |
| Entertainment and special features on your stand | |
| EFTPOS & telephone connection on your stand if required | |
| Editorial and media releases | |
| Extra electrical and plumbing requirements | |
| Hire equipment eg display stands, furniture, audio visual equipment etc | |
| Staffing for your stand on show days and during move-in and move-out | |
| Supplying your staff names for exhibitor security passes | |
| Public Liability Insurance and Insurance for stock during the show, including move-in and move-out | |
| Air Travel and accommodation | |
| Uniforms |
